Campaign was commissioned by trend forecasting agency The Future Laboratory to create an installation, wayfinding and graphics for Heimtextil 2011, the international textiles trade fair in Messe Frankfurt – a survey of emerging trends, attitudes and inspiration influencing the designer and consumer in 2011-12.
The installation is a forest of 8m suspended rope, within which emerge four enclosures, each one devoted to one of the four themes: Utility, Wilderness, Mix-Mash and Sobriety. The forest acts as a unifying landscape in which to discover the individual enclosures and focus the visitor’s experience.
Taking inspiration from standardised industrial and commercial fixtures, the Utility enclosure is constructed from scaffolding and encased by a wire fence with simple suspended bare light to reflect a durable authentic product. Wilderness is characterised by an unkempt blackened wood hut nestled in the woods reflecting a return to organic sustainable materials. Mix-Mash is formed of vibrant interlocking geometric structures that embody a sense of energy and dynamism. The Sobriety enclosure is ordered and well proportioned, with a restrained aesthetic that incorporates high quality materials such as bleached wood.